motherful
project overview
Brand Camp is our two-day pro-bono sprint to build a full brand identity for a nonprofit, and I volunteered to lead the team after just one year at Ologie. Thanks to the team’s talent and care, we delivered work that truly resonated. In just 48 hours, we created a full brand system including a logo, photography direction, graphic elements, and a website to bring it all to life. Motherful loved it, tears were shed, and I’m incredibly proud of what we created together.
project type
Brand Identity
year
2022
my role
Creative Director at Ologie
client
motherful
We collaboratively build a vibrant and powerful brand that uncovered meaningful ways to engage donors and authentically showcase their personality, and the work has since gone on to win multiple Addy Design awards.
