Columbus Zoo family of parks
project overview
The Columbus Zoo and Aquarium’s four parks had long been marketed separately, so they partnered with Ologie to create a unified visual language across all properties. Through candid photography, cohesive illustrations, and a shared color system, we built a campaign that connected the full Zoo experience while letting each park shine. I was a designer on the project, contributing to the brand, digital, and commercial spots.
project type
Brand Campaign
year
2022
my role
Senior Designer at Ologie
client
columbus zoo
I worked at this zoo in high school, so making the brand guidelines was a full-circle moment for me.
